Diane Renay

by Bruce EderDiane Renay is usually identified as a one-hit wonder, but thats not only not quite true (she did have a second hit), but it implies a somewhat more ephemeral talent and output than was the case. Additionally, for a time in 1964, she was the major distaff voice for the songwriting and production work of Bob Crewe, one of those often overlooked 1960s producers who note only had a golden touch in the studio but helped define the era in a serious way. Diane Renay was born Renee Diane Kushner, and was a graduate of Northeast High in Philadelphia. She met Bob Crewe during the early 1960s, just as he was branching out to a major national scale career as a producer-writer. Crewe (and his partner Frank Slay) had previously helped put Philadelphias budding pop music business on the map by writing and producing the hit Silhouettes by the Rays, which put Cameo Records on the map, later made Freddie Cannon into a star for Swan Records, as well as taking an outfit called the Four Lovers to the top of the charts around the world as the our Seasons. Kushner had a voice that was not only pleasing but managed to be sexy and impish—like a healthy American teenage girl, which is what she was—at the same time, and she could play both sides of it at once, or emphasize one or the other. A late 1963 session yielded a handful of songs including Navy Blue, written by Crewe and singer Eddie Rambeau (Concrete and Clay with Bud Rehak. Signed to 20th Century-Fox Records as Diane Renay, her debut single was issued in early 1964 and managed to place at No. 6 in the late winter of 1964, a time when the Beatles were chewing up practically the entire top 10. Renay followed this up in the spring with the equally attractive Kiss Me, Sailor by Rambeau and Rehak, which seemed to recall both Popsicles and Icicles by the Murmaids and Its My Party by Leslie Gore in some very attractive ways, and which made the top 30. With two hits behind her, Renay recorded a full album under Crewes guidance with Sid Bass and Charlie Calello—who masterminded the Four Seasons music as well—calling the shots on the arrangements. Renay never had another hit, despite some quality efforts such as Growin Up Too Fast and Its In Your Tears, but the Navy Blue album rode the charts for three months. She later moved to MGM Records, and then to Atco and NewVoice (owned by Crewe), with a similar lack of success, although she did leave behind a girl-punk classic at MGM in the guise of Watch Out, Sally, on which she affected a much louder, almost punkish delivery. Backed by a fuzz-tone guitar and driven by a Bo Diddley beat, it mightve opened up a whole new career for Renay, if it had come out a few years later—as it was, the song was ignored, though one can easily visualize the Pleasure Seekers wearing out copies while learning the song, and imagine Nancy Sinatra giving it a listen before recording These Boots Were Made For Walkin. Renay ceased recording after 1965, and hasnt been heard from since. Although Renay wasnt as imposing a talent as either Lesley Gore or Peggy March, both of whom she resembled vocally, and was sometimes derided for coming at the end of the girl group cycle, and for being under the control of producer Crewe, she had an attractive voice and manner, and one of her singles, Growin Up Too Fast, has lent its name to a fine girl group collection on CD.